Let’s Make GivingTuesday 2023
The Most Generous Yet!
Celebrated on the Tuesday following Thanksgiving and the widely recognized Black Friday and Cyber Monday shopping events, GivingTuesday marks the formal beginning of the giving season. On that day, companies rally their employees to give gifts of time, money, skills, goods, and advocacy, to show that everyone has something to offer and that every act of generosity counts.
Whether this is your first GivingTuesday or you’re a seasoned professional, our comprehensive Impact Playbook contains everything CSR leaders need to launch a successful GivingTuesday initiative.
Now more than ever we are called to make a difference.
What is Giving Tuesday? GivingTuesday was created in 2012 as a simple idea: a day that encourages people to do good. Over the past seven years, it has grown into a global movement that inspires hundreds of millions of people to give, collaborate, and celebrate generosity. Whether it’s making someone smile, helping a neighbor or stranger out, showing up for an issue or people we care about, or giving some of what we have to those who need our help, every act of generosity counts and everyone has something to give.
GivingTuesday 2022: A Record-Breaking Day of Generosity
On Nov. 29, 2022, it’s estimated that approximately 37 million people raised over $3.1 billion dollars, making this GivingTuesday the most generous yet!
At CyberGrants, we’re continuously humbled by the efforts of our customers and their employees to make a difference and we’re honored to support their generosity.
This GivingTuesday, over $30 million was given through our platform by 25,017 donors. Our customers went above and beyond and we’re eager to highlight their achievements:
- A total of 168 companies managed GivingTuesday programming through the CyberGrants platform.
- A total of 70,310 donations were recorded through the CyberGrants platform.
- A total of 23,631 social good organizations received gifts.
- The top causes supported were animal protection & welfare, food banks & pantries, international relief, human services, and education.
- The average employee gifts size was $194 and the average company match was $233.
Giving moments like GivingTuesday are proven to drive participation and offer a chance to help build emotional investment in your giving programs for first-time and seasoned givers. When one giving moment passes, do you have the programs, structures, and technology in place to support meaningful recurring giving and engagement until the next giving moment arises? Access our GivingTuesday webinar to help you boost your philanthropic efforts on this extraordinary day.
Already making incredible impact with CyberGrants?
With all the tools you need to amplify your #givingtuesday impact at your fingertips, the possibilities are limitless.
This #givingtuesday we are making it super simple for you to provide your employees the opportunity to give. With over one million nonprofits to choose from, allow employees to search, select and give or customize your portal with featured organizations. Set your match and you’re ready to go, happy giving!
Giving Days Calendar
Our year-round giving calendar makes it easy to stay on top of upcoming holidays, awareness months, special events, volunteering opportunities, and more!
Impact Playbook: GivingTuesday
How you can make an impact this #givingtuesday:
GivingTuesday is about giving of all types — some may choose to give a financial contribution to their favorite cause or a fundraising drive, others will opt to reach out to neighbors, start an advocacy campaign, donate goods or extra supplies, or just share gratitude. If you can show generosity and share kindness, you have something to give!
Here are 4 quick and easy ways to engage your employees and peers while doing an incredible amount of social good:
1. Save the date with a Giving Tuesday Calendar invite & help spread the word on social!
This is a simple way to remind and invite all your employees to engage in Giving Tuesday. Include in the invite any import information pertaining to all your giving Tuesday campaigns and links to where employees should go to make a contribution.
Talk about giving and generosity using the hashtag #GivingTuesday, share Facebook posts (facebook.com/GivingTuesday), and follow @GivingTuesday & @CyberGrants on Twitter, using the #GivingTuesday hashtag.
2. Create a Meaningful Hashtag to Get Your Employees Involved
Make sure you use a company-specific hashtag to help encourage employees to get them involved!
Along with your company hashtag, post using the Giving Tuesday #UNselfie template for employees to share how they are giving this year. This is particularly useful if your company has more than one location or you have remote workers.
3. Make giving fun with gamification!
Create some viral competition for Giving Tuesday through your workplace giving program. Consider offering an incentive like earning the title of most generous state, team, or department. You can also drive greater participation by offering a matching opportunity when your employees make a donation. In fact, 84% of donars say they’re more likely to give if a match is offered, and one in three donors indicate they’d give a larger gift if matching is applied to their donation.
4. Double Down On a Cause That Matters
This is probably the most important element of creating an incredible #GivingTuesday – finding a cause that speaks to your employees, your company, and your clients. What do they hold dear? What would your target base be most interested in? Find opportunities and encourage them to volunteer.
Countdown to Giving Tuesday
Visit GivingTuesday.org to learn more about the movement, different ways to get involved, find additional resources, and browse ideas.
Are you a nonprofit?
The CyberGrants FrontDoor portal removes administrative burden for NPOs and reduces risk for donors. Access gifts more efficiently to spend more time doing good in the communities you serve.
Achieve Agile Social Impact across all your CSR efforts.
Speed and streamline the granting process for your team and the NPOs you support, so they can devote more time and effort to their causes.
Quickly implement new programs and provide employees choice. Use Viral Engagement techniques to build camaraderie and excitement.
Create innovative programs, tap the unique expertise of your employees, and give them the flexibility to pursue your chosen causes or their own.
Integration with AP systems automates disbursements while serving as the system of record for all payments related to disaster relief grants.
Ready to talk?
Get a demo with one of our experts to see how we can help you achieve your corporate philanthropy goals and achieve Agile Social Impact.